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the future of your brand is your user experience.

for me, the most important user interaction is the first one. This first experience defines the user's understanding of the product or service and sets expectations for future encounters. Only by understanding and fulfilling these expectations can a brand be innovative and in the end successful.  My role as a designer is to help companies strengthen their brand's core-values, through intuitive and positive user experiences.

The future starts immediately after the end of this sentence.From "Le Chat" by Philippe Geluck.